Use case · FAQ

A FAQ that answers their question.

A FAQ agent answers from your approved content, applies it to the visitor's case, and turns anonymous readers into named leads.

A static FAQ can only answer in general.

Your FAQ answers are correct in general — but a visitor deciding whether to contact you needs them applied to their case: their number, their timeline, their situation. When the page can't do that, they leave without asking, and nothing shows up in your analytics.

Correct answers, none of them usable in this visitor's case.

Answering well is how the lead gets qualified.

The agent answers the same questions in this visitor's case: their situation, their date, their number. To get a specific answer the visitor shares context — so the lead record fills in as the conversation happens.

The same questions, answered specifically, with the asker recorded in your dashboard.

01

It answers in their case.

A static FAQ answers the average visitor. The agent applies the same approved content to this one: their situation, their constraint, their number.

02

Askers become named leads.

A name, an email and the conversation that qualified them, collected during the exchange and stored in your dashboard.

03

Keep your FAQ page.

The agent replaces the dead end, not the page. Your FAQ keeps its search traffic and its schema; the agent picks up where the page stops.

Our own FAQ works this way.

The FAQ on our homepage is answered by a pepline agent. Ask it something our pages do not cover and see how it responds.

See our FAQ

From your FAQ to a working agent.

1Point it at your FAQ.

Your existing answers, your pricing page, the emails you send when someone asks anyway. pepline reads them into facts you approve or archive.

2Embed one script tag.

Under your FAQ, where the page currently stops.

3Review the conversations.

Who asked, what about, and what they were told — in your dashboard.

Answer the question and keep the asker.

The same questions, answered in each visitor's case, by an agent that records who asked.

Set up yours