Your contact form is wasting everyone's time.
Pepline's intake agent interviews prospects the way you would, gives them an honest read on scope, budget, and fit, and sends you a structured brief instead of "hi, how much for a website?"
The widget on our homepage is this exact use case, running on our own reality.
In scope, in budget, and the timeline is real. Worth a first call.
Every service business ends its funnel the same way. Badly.
The ghost
A name, an email, and a prayer. Never replies again.
The one-liner
"How much?" No scope, no budget, no context.
The real project
Buried in the pile. The one you almost missed.
Somewhere on your site there's a form. It asks for a name, an email, and a message, and in return it produces mostly noise.
The alternative most of us picked isn't better. A calendar link means your discovery call is the qualification step, so you personally spend 45 minutes finding out what a form should have told you. Multiply by every tire-kicker who books.
The visitor's side is worse. They have a project, questions, and a budget number they're nervous to say out loud. Your site offers them a text box and a promise that someone will get back to them. Most close the tab.
Pepline holds the conversation you can't be there for.
Embed one script. When a visitor opens the widget, Pepline conducts a short scoping interview: what they're building, why, when, and with what. It answers their questions from your services and your pricing logic, in your voice. Then it produces the thing no form ever has: a brief.
The visitor leaves with an answer.
A scoped brief with a ballpark range, in their inbox before they've closed the tab. A real artifact, not "thanks, we'll be in touch."
You start at minute 20.
The same brief lands in your dashboard, structured: scope, constraints, timeline, budget signal, fit assessment. Your first call skips the interrogation and starts on the work.
Bad fits cost you nothing.
Out of budget, out of scope, wrong kind of work: Pepline says so politely, in the moment, and points them somewhere useful. You never see the lead, and they never resent the silence.
The brief is the product.
Chatbots route. Forms collect. Pepline writes. Every completed conversation compiles into a structured brief: project summary, goals, scope boundaries, timeline, budget range, open questions, and an honest fit note. The visitor gets a readable document by email. You get the same content as structured data, ready to become a proposal.
Numbers stay in ranges you define — the way a careful senior estimates on a first call, never pretending to be a quote.
Generate one about your own project →A seven-page marketing site for a seed-stage climate startup, editable in-house after launch, with a blog and a careers section. Design-led, motion where it earns its place, live before their fundraise announcement in October.
~8 weeks. Hard date: fundraise announcement, mid-October. Copy supplied by client; brand assets exist.
In scope for design-led builds, budget is in range, and the timeline is achievable. One open question: whether the careers section needs an ATS integration. Worth a first call.
We set it up with you.
No template picker, no 40-node flowchart. Your agent goes live as a working session with us, on your reality — then everything it knows is yours to edit from the dashboard.
Start with a conversation.
We set your intake agent up with you — your services, your ranges, your standards for a good client — most of it pulled from your site. A morning, honestly.
Embed one script tag.
Inline, popup, slider, popover, or a side tab — wherever the form used to sit. Small, cookie-free, and it behaves itself on your page.
Read briefs, not form fills.
Each brief arrives by email and in your dashboard with the full conversation attached and a fit assessment up top.
Retire the form.
The fastest way to judge Pepline is the widget on our homepage. Ask it something hard. Ask it what happens when you're not a fit. Then picture it answering for you.