Your contact form is where good leads go quiet.
Pepline's intake agent interviews every visitor the way you would on a first call — scope, budget, timeline, fit — and sends you a brief instead of two lines and an email address.
The widget on this page is the product, running on our own reality.
You paid for that visit. The form gave you two lines.
Every lead that reaches your contact page cost you something — a referral that vouched for you, a portfolio that took years, a post that finally landed. The visitor was interested enough to click contact. Then your site handed them a text box, and handed you a name, an email, and "hi, how much for a website?"
So you write back to ask about scope. They answer in two days; you follow up about budget in three. By the time you know whether the project is real, they've had a first call with someone else. The lead didn't die of a bad answer — it died of the lag.
Every lead arrives as a brief.
Scope, budget range, timeline, decision context, open questions — structured, readable in a minute. Your first reply skips the interrogation and starts on the work.
Questions get answered mid-interview.
Services, process, ballpark logic — pulled from your configured services and pricing logic, so the conversation gives value before it asks for anything.
Bad fits hear it politely, and early.
Out of budget, out of scope, wrong kind of work: the agent says so kindly, with a reason, and points them somewhere useful. Your Monday isn't spent replying to projects you'd never take.
The brief is the product.
Chatbots route. Forms collect. Pepline writes. Every completed conversation compiles into a structured brief: project summary, goals, scope boundaries, timeline, budget range, open questions, and an honest fit note. The visitor gets a readable document by email. You get the same content as structured data, ready to become a proposal.
Numbers stay in ranges you define — the way a careful senior estimates on a first call, never pretending to be a quote.
Generate one about your own project →A seven-page marketing site for a seed-stage climate startup, editable in-house after launch, with a blog and a careers section. Design-led, motion where it earns its place, live before their fundraise announcement in October.
~8 weeks. Hard date: fundraise announcement, mid-October. Copy supplied by client; brand assets exist.
In scope for design-led builds, budget is in range, and the timeline is achievable. One open question: whether the careers section needs an ATS integration. Worth a first call.
We set it up with you.
No template picker, no 40-node flowchart. Your agent goes live as a working session with us, on your reality — then everything it knows is yours to edit from the dashboard.
We read your site with you.
Your services, your ranges, your standards for a good client — most of what the agent needs is already on your site and in how you talk about the work. A morning, honestly.
We configure flow, criteria, voice.
What it asks, in what order, what disqualifies, how it sounds — yours, not a bot’s. You approve it before it meets a single lead.
The widget replaces the form.
One script tag where the form used to sit. Briefs arrive by email and in your dashboard, full conversation attached, fit assessment up top.
The form took thirty seconds to install.
It's been costing you leads ever since. Replacing it takes about the same thirty seconds — and the next good lead arrives as a brief instead of going quiet.