Your "book a demo" button books no-shows.
pepline answers the pricing and integration questions from your docs, then books demos only for teams that fit your ICP, with the use case already scoped.
Set up from your docs, your ICP, your voice.
Your docs answer everything. Your demo button asks nothing.
Features, pricing, changelog: the site educates. Then "book a demo" is a coin flip, and whoever runs your demos (you, most days) inherits no-shows, students, and teams three sizes too small.
Thirty minutes each, context gathered live, on the call.
Qualify before the calendar. Scope before the call.
The agent answers "does it do X, what's the price at 50 seats, does it sync with Salesforce" straight from your docs. Then it routes: ICP fits book with a brief attached, self-serve fits get sent to signup, and the rest get a real answer instead of a slot.
Every demo on your calendar is one you'd have chosen.
You've already thought of reasons this won't work.
“Our PLG motion doesn't need this.”
Self-serve still leaves the high-intent, high-ACV visitors staring at a "talk to sales" wall. The agent answers them now and routes the ones worth a human, so PLG and sales-assist stop fighting.
“We already have a chatbot.”
A deflection bot answers a FAQ and drops the lead. This one answers from your docs AND qualifies against your ICP, then hands you a brief with the context, not a transcript to dig through.
“Buyers want a real demo.”
The ones who fit get one, faster, with their use case already scoped. The agent just stops you from running demos for teams who were never going to buy.
Live before your next demo request.
Point it at your docs and your ICP. Review what it learned.
Flow, criteria, voice: yours, approved before the first conversation.
The widget goes where "book a demo" sits.
Your demo hours are the product.
They're finite. A demo form fills them with teams who were never going to buy. Qualify first, and every demo is one worth running.